AMMEHOELA was founded by Anouk and Sabine Disveld. After many years' experience in the fashion industry, they acquired a lot of knowledge and decided to make their joint dream come true: to start up their concept-driven brand.
AMMEHOELA is a Dutch word that is used by kids. Literally it means: my ass! Kids can shout out 'AMMEHOELA'! This means “I’ll do whatever I want whenever I want”.
‘Go Your Own Way’ is not only a slogan, it is Anouk & Sabine's personal outlook on life. Every day is a new adventure: it's their personal goal to spread this all over the world to the new generation of AMMEHOELA kids!
Anouk & Sabine are passionate about sustainability and ethical production. They keep track of the work environment, wages and health of their production partners. The garments contain the GOTS, Global Organic Textile Standard certificate, which means that they contain at least 70% organic fibres.